Four Winds Interactive | Content Player


FWI’s Content Player application is part of a suite of applications that FWI offers in order to better customize and display your own content on your digital signage. The Content Player application is responsible for deploying pre-designed content to specific pieces of digital signage.

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The problem that Four Winds (and many other technology-based companies) faced was that only their sign developers and a few super-users were able to figure out how to use the tool. Even though FWI’s in-house sign developers understood how to deploy content, the app had several redundancies that slowed down their workflow.

I acted as the UX Researcher and Strategist for both the iOS and Android apps.


There was a steep learning curve in order to understand how to use the app to get digital designs to display on digital signage. The other area that took time to learn was why certain actions were located within the Content Player tool.

In order to get up to speed, I met daily with in-house sign developers and software engineers at FWI. As I sat with SMEs and simultaneously went through the application in order to become proficient in accomplishing the end-goal using the tool, I began to document the redundancies and extra-steps that I discovered within the application.

Before diving into design, I established some informal visual flows that displayed the old design, and I was then able to systematically audit each step of the process more efficiently.


After my initial research phase, I began to redesign the iOS application first, and the Android application second; the reason that I did this is because the iOS Human Interface Guidelines are simpler than Android’s Material Design, and narrow down your options as far as features go. After iOS, the Android app would be able to house those features that were helpful but not necessarily essential.


Although a relatively limited application in terms of function (the application acts as a sort of ‘remote’ for launching information that is stored on a desktop), here were the largest areas of improvement based on user testing:

  • 3x improved workflow speed

  • Decreased learning curve for new users

  • Cleaner, minimalist design made existing users feel like they could “breathe”